Privacy Policy

Information We Collect

Information you give us

• Contact and inquiries: your name, email address, the content of your message, and a phone number if you choose to provide one.
• Membership: your name, email address, brokerage, real estate license number and membership level.  
• Payments: when you pay dues, our payment processor, Stripe, collects your payment details. ARA does not receive or store your full card number.
• Events: information you provide when you register for or attend an ARA event.
• Merchandise: purchases are processed by our merchandise partner, [Swag.com], which collects the information needed to complete and ship your order.

Information we receive from others

• Brokerage partners: if your brokerage provides ARA membership to its agents, it may share your name, email address and office information with us so we can activate and manage your membership.
• Social media and linked services: if you interact with us on social media or through services like Spotify or YouTube, we may receive information those platforms make available under their own policies.

Information collected automatically

• Usage data: your IP address, browser and device type, and the pages you visit, collected through cookies and analytics tools such as [Google Analytics].
• Security data: our contact form uses Cloudflare to help block spam and automated abuse, which may process your IP address and browser information.

How We Use Your Information

We use personal information to:

• Create and manage your membership, process dues and renewals, and provide member benefits such as event discounts.
• Respond to your inquiries and communicate with you about your membership.
• Send newsletters, event invitations, and updates on legislative and policy issues affecting real estate professionals. You can opt out of marketing emails at any time.
• Plan and run events, including forums with elected officials and industry leaders.
• Operate, secure and improve the Website, including preventing spam and fraud.
• Understand how the Website is used so we can improve it.
• Comply with legal obligations and enforce our rights.

How We Share Your Information

We do not sell your personal information, and we do not share it for targeted advertising. We share it only as described below.

• Service providers that help us run ARA, who may use your information only to provide services to us: Stripe (payment processing); Mailchimp (email communications); Cloudflare (website security and spam prevention); [Google Analytics] (website analytics); [Swag.com] (merchandise orders and shipping); and our website hosting and development providers.
• Brokerage partners: if you received ARA membership through your brokerage, we may confirm your membership status to that brokerage.
• Legal requirements: when required by law, court order or legal process, or to protect the rights and safety of ARA, our members or others.
• Business transfers: if ARA is involved in a merger, reorganization or transfer of assets, your information may be transferred as part of that transaction.
• With your consent: in any other case where you have agreed to the sharing.

Cookies and Tracking Technologies

We use cookies and similar technologies to keep the Website working, keep it secure, and understand how visitors use it. You can block or delete cookies in your browser settings, though some features may not work as intended. We honor Global Privacy Control signals where required by law.

How Long We Keep Information

We keep personal information for as long as you are a member or as needed to provide our services, then for as long as required for legal, tax and accounting purposes. When we no longer need it, we delete or de-identify it.

Your Rights and Choices

Depending on where you live, you may have the right to:

• Know what personal information we hold about you and receive a copy.
• Correct inaccurate information.
• Delete your information.
• Opt out of marketing emails, using the unsubscribe link in any email or by contacting us.

To make a request, email [email protected]. We may need to verify your identity before acting on it, and we will respond within the time required by applicable law. We will not treat you differently for exercising your rights.

Data Security

We use reasonable administrative, technical and physical safeguards to protect your information. No system is completely secure. If you believe your information has been compromised, please contact us right away.

Users Outside the United States

ARA is based in the United States and your information is stored and processed here. Privacy laws in the U.S. may differ from those where you live.

Third-Party Links

The Website links to other sites and services, including news outlets, Spotify, YouTube, LinkedIn, Instagram, Stripe and our merchandise partner. Their privacy practices are governed by their own policies, not this one.

Children’s Privacy

The Website and ARA membership are intended for adults. We do not knowingly collect personal information from anyone under 13. If you believe a child has given us personal information, contact us and we will delete it.

Changes to This Policy

We may update this policy from time to time. We will post changes on this page and update the "Last Updated" date below. If a change is significant, we will give more prominent notice, such as an email to members.

Contact Us

Questions about this policy or your information:
American Real Estate Association, Inc.
Email: [email protected]

Last Updated: 10/15/2026